RF Safe announced an “Ethical Connectivity Pledge” aimed at celebrity- and creator-branded mobile plans, urging them to adopt child-first design standards, improve transparency, and invest in lower-exposure connectivity options such as Li‑Fi where feasible. The organization argues that current microwave-based wireless networks may pose plausible health risks—especially for children—and that business models can externalize long-term health costs onto families and public systems. The pledge is presented as a public signatory framework with tiers of commitment and an intent to enable public scrutiny of follow-through.